Simplifying your days. Celebrating the people and pet connection.

Duke is a big, brindle bulldog with an old soul and a lifetime of wisdom behind his deadpan smile. His advice: put down the to-do list, get down on the floor, and enjoy the ones you love. Everything here is hand-picked to make family and pet moments easier, cozier, and more fun.

Shop Duke's PicksFind your kind of dayGrab a gift: Make a Memory

Life is better with Duke

A family and their dog enjoying a hike together
A man walking his yellow Labrador on a beach path at sunset
A smiling woman hugging a golden retriever puppy on the couch
A grandmother brushing her tabby cat on her lap in a flower garden
A couple playing fetch with their border collie in a sunny park
Duke the bulldog
Pet
Focused
Family
Friendly
Duke
Approved
Sit. Stay. Simplify.Less stuff, more snugglesWalks beat worriesNap without guiltFamily first, alwaysBe present, be pawsitive

Find your kind of day

Four kinds of days, each built around a simple idea from Duke's blog.

Simplified Routine

Everyday helpers that give you time back.

Shop now

Cozy Together

Comfort for the whole family, on the couch or off.

Shop now

Outdoor Adventures

Gear for walks, trips and wandering together.

Shop now

Holiday Happiness

Festive finds for every season of joy.

Shop now

Grab a gift: Make a Memory

Keepsakes made for your family and Duke's own merch, ready to give or keep.

Custom Keepsakes

Gifts and keepsakes that celebrate your people and pets.

Shop now

Duke's Picks

View all

Duke's simple rules for big joy

  • Simplify, then celebrate

    Less clutter, fewer chores, and more time on the floor with the people and pets you love.

  • Choose what matters

    We keep the shop small on purpose. Every product earns its spot by making family life easier, cozier, or a little more fun.

  • Everyone is invited

    Two legs or four, big or small, every pick is made for the whole family to enjoy together.
Duke, a brindle English bulldog wearing glasses

Meet Duke

Big on wisdom. Bigger on heart.

Duke is a big, brindle English bulldog who wears a lifetime of experience chiseled into his deadpan smile. Only his face is grumpy. Underneath, he is old, wise, and endlessly lovable, with strong opinions about naps and even stronger ones about time with the people and pets you love. On his blog he shares hard-earned advice on slowing down and simplifying your life. This shop is his family's favorite finds, all in one place.

Shop Duke's PicksRead Duke's blog

Holiday Happiness

View all

Our giving back policy

Good dogs give back

We donate a portion of all of our profits to animal welfare and rescue charities. See how it works and meet Duke's favorite charities.

How we give back
U.S. shippingMost orders arrive in 3 to 7 business days
Hand-pickedA small shop with a big point of view
Made for the familyPet focused, family friendly finds
Gives backA portion of profits supports animal rescues
Agnes, a young brindle and white English bulldog in cat-eye glasses

From the family

Visit my niece Agnes

My niece Agnes runs her own shop, Agnes's Doggone Gotta Have It. She sniffs out the newest trending finds for pets and people. She moves fast. I nap. We both love you. Tell her Uncle Duke sent you.

Visit Agnes's shop